Posted on May 25, 2011 by Staff | Download a PDF of this press release

HireIQ Appoints Kevin Hegebarth as new VP of Marketing and Product Management

Seasoned industry veteran brings broad marketing and product management experience to the young company.

ATLANTA. — (May 25, 2011) — HireIQ Solutions, Inc., the company that improves the hiring and recruiting process for customer-facing organizations, announced today the appointment of Kevin Hegebarth as its new vice president of marketing and product management. With over twenty-five years of marketing, product management and strategic development experience, Hegebarth adds further depth to HireIQ’s senior leadership team. 

In his new role, Hegebarth will be responsible for executing marketing plans that will raise HireIQ’s brand awareness, increase the company’s market profile, and accelerate the sales process. He is also responsible for creating the company’s product strategy that will address critical customer needs, create distinguishable competitive differentiation and drive profitable revenue.

HireIQ’s hiring optimization solutions help companies increase the effectiveness and efficiency of the hiring process, especially those with high-volume hiring requirements such as contact centers, retailers, hospitality and others.  The company’s flagship product, InterviewPlus, uses the web and voice response technology to guide applicants through an automated telephone interview which can be subsequently reviewed and scored by a hiring manager or recruiter. HireIQ’s novel approach means that recruiters are more effective since they no longer need to spend unproductive time trying to reach applicants in order to conduct a phone interview. Companies using HireIQ report improved consistency in interviews, improved quality of hire and increased post-hire operational performance.      

“Kevin’s proven marketing and product management track-record will help ensure HireIQ not only achieves its growth goals, but also that it develops products that address market need,” said Joe Gruca, chief executive officer of HireIQ.  “As we establish HireIQ as a leader in the talent optimization market, it is essential that we have a well-conceived and well-executed marketing and product strategy.  I am confident that he is the right person to develop HireIQ as an industry leading brand.” 

Hegebarth brings deep domain expertise and over 25 years of experience to HireIQ, having held senior marketing and product management leadership positions with leading contact center technology companies including Global Management Technologies, Witness Systems, Melita International and others. Throughout his career, he has been instrumental in establishing market-leading brands, creating marketing and awareness campaigns that have resulted in significant new revenues and in opening new markets.  He is a frequent contributor to industry publications and has spoken at numerous industry events on the topics of workforce acquisition and optimization, the role of social media in customer service and innovative human capital management strategies.

“HireIQ’s value proposition satisfies a critical need, especially for companies that have significant hiring requirements either through periodic hiring or high turnover,” said Hegebarth. “Our innovative vision of coupling the hiring process with post-hire performance will help our customers identify the pre-hire characteristics of exceptional performers thereby improving overall talent performance and reducing costly employee turnover.  HireIQ is a company with a bright future and I’m delighted to be a part of it.”

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About HireIQ Solutions, Inc.

HireIQ Solutions, Inc. helps customer service organizations improve hiring decisions, reduce recruiting costs and increase talent performance using its proven predictive performance technology. Employees hired using HireIQ’s suite of talent performance optimization products demonstrate increased speed to competency, reduced attrition and improved sales and service performance. HireIQ is a privately held company based in Atlanta, GA. For further information, please visit Follow HireIQ on Twitter at

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